Following a profile means getting everything shared by that account in your feed. In some cases, that may be exactly what you want — never to miss a thing. But in other cases, maybe you’re just interested in one interest or topic this profile shares. Now you can follow just those Magazines (It’s like following a playlist instead of subscribing to a channel.) For example, you may like a publisher's tech coverage, but you’re not interested in their Finance coverage, so you could choose to only follow their tech Magazine.